Pembentukan Persepsi melalui Komunikasi Interpersonal pada Kelompok Masyarakat Non - Muslim terhadap produk kosmetik berlabel halal (studi deskriptif kualitatif tentang Pembentukan Persepsi Komunitas Mahasiswa Kristen "Persekutuan Mahasiswa Kristen" FISIP UNS terhadap Produk Kosmetik Berlabel Halal)

HAFSARI ACEH. D0211048, SHAPING THE PERCEPTION THROUGH INTERPERSONAL COMMUNICATION IN NON-MUSLIM GROUP TOWARDS HALAL PRODUCT (A Descriptive Qualitative Study about Shaping Persekutuan Mahasiswa Kristen FISIP UNS Perception’s Towards Halal Cosmetic), Research Paper (S-1). Department of Communication Studies. Social and Political Science. Sebelas Maret University of Surakarta. 2016. An increase in awareness of halal products make a variety of halal products in the market grow. Awareness of halal products is not only among Muslims but also among non-Muslims. The manufacturers seeing this is a potential strategy to attract the existing market share. Nowadays, halal cosmetic become one of halal product trend. The aim of this research is to know about perception of non-muslim espescially Persekutuan Mahasiswa Kristen FISIP UNS towards Halal Cosmetic. This research describe about the process of shaping perception in Persekutuan Mahasiswa Kristen FISIP UNS toward halal cosmetic, attribute in Halal Cosmetic and the message their received about halal cosmetic. This research uses descriptive research. Focus Group Discussion are used to understanding of perceptions from informant and gather the information about halal cosmetic. The result of this research show that the interpersonal communication play apart to shaping Informant’s perception about halal cosmetic. Informant perceive that halal cosmetic as a good and safety products. Category : Perception,Interpersonal Communication, Halal Cosmeti